Devised and implemented a social narrative for the launch of Greg James' book All The Best For The Future. The light-hearted premise saw Greg's computer "hacked" by a mystery celebrity. The narrative involved celebrities like Romesh Ranganathan, Self Esteem, Ed Gamble, Prue Leith and hundreds of thousands of Greg's fans.
The campaign won a BMS (Book Marketing Society) Spotlight Award. The judges said:
"The playfulness that sat at the heart of this campaign is an absolute joy to witness. The team did an admirable job of bringing the book’s theme – growing up without growing old – to life with creative vigour. From the mirror billboards to the Prue Leith hacking debacle, we loved how the activations prioritised fan participation. Silliness adeptly executed."