Sending him on a wild chase around London and beyond in search of clues. We documented the whole ridiculous side-quest on Instagram and TikTok over 2 weeks... Millions of people enjoyed the inclusive puzzles and daily storytelling.
Including Great Western Railway (GWR), Premier Inn and Aardman. At the heart though was silliness for the sake of silliness. A light-hearted series that distracted millions of people from the stresses and strains of the world.